Air New Zealand Logo Branding

This content explores the visual identity of Air New Zealand, focusing on its renowned logo and comprehensive branding strategy. Central to its design is the Koru, a spiral shape inspired by the unfurling fern frond, symbolizing new life, growth, strength, and peace, deeply rooted in Māori culture. The airline's branding extends beyond the logo to its modern color palette, often featuring black, white, and a distinctive teal or green, reflecting a sleek and contemporary aesthetic. Air New Zealand's brand identity effectively communicates its connection to New Zealand's heritage, its commitment to innovation, and its unique customer experience.

airnewzealand - koru - airline - branding - logo - newzealand - identity - design