Amazon Marketing Infographic

This detailed infographic visually breaks down the diverse strategies involved in Amazon marketing, categorizing them into 'On-Amazon' and 'Off-Amazon' approaches. The 'On-Amazon' section outlines both free methods, such as Search Engine Optimization (SEO) focusing on keywords, product texts, images, pricing, reviews, and shipping, alongside promotions like Lightning Deals. It also covers paid options including Sponsored Products (for both sellers and vendors), Amazon Marketing Services (like Headline Search Ads and Product Display Ads), and Amazon Vine (specifically for vendors). The 'Off-Amazon' part illustrates external traffic generation through 'Pay per Click' advertising on platforms like Google, Facebook, Twitter, Instagram, and YouTube. Further tactics include newsletters/emails, content targeting via blogs and expert forums, and the utilization of deal sites/coupons. Central to this entire framework is 'Marketplace Analytics', emphasizing its role in understanding and optimizing these varied marketing efforts.

amazon marketing - ecommerce - online advertising - seo - ppc - marketplace - digital strategy