BMW Logo Design

The globally recognized BMW emblem stands as a testament to classic brand identity. Its design features a sleek black outer ring that prominently displays the white capital letters "BMW". The central circular element is divided into four equal segments, showcasing alternating white and blue quadrants. This distinct visual arrangement is famously inspired by the colors of the Bavarian flag, skillfully connecting the luxury automotive brand to its German heritage and a legacy of precision engineering. It's a clean, impactful design that perfectly conveys the essence of the BMW brand.

bmw - logo - automotive - brand identity - design - emblem