Brand Identity and Image Diagram

This diagram clearly illustrates the crucial distinction and connection between brand identity and brand image. On the left, 'Brand Identity' is defined as 'the way you want folks to perceive you,' encompassing elements such as logo, tagline, aesthetic style, and language tone. On the right, 'Brand Image' represents 'the ways that they actually perceive you,' influenced by reputation, emotion, impression, and belief. The central blue circle highlights the role of 'we' (likely a design agency or branding professional) in designing identities that effectively bring these two aspects together, aiming to align a brand's intended perception with its actual public perception. It’s a foundational concept for anyone in marketing or business.

brand identity - brand image - branding - marketing - perception - design