Market Share Diagram with Product Position and Marketing Effort

This diagram provides a clear breakdown of the key elements that contribute to market share. It illustrates how market share is directly influenced by two core areas: product positioning and overall marketing effort. Product positioning considers aspects like pricing, brand image, service quality, new product development, product differentiation, and the breadth of product offerings. Complementing this, marketing effort encompasses a robust sales force, efficient physical distribution, media advertising, effective retailing and merchandising, dedicated customer support, and strategic sales promotions. Together, these combined strategies are crucial for expanding a company's market share.

market share - product position - marketing effort - strategy - business - sales - branding - advertising