Marketing to Millennials

The image presents a clear visual model illustrating the progression from initial interest to a completed transaction, particularly relevant for online consumer behavior. It features three interconnected circles, each representing a key action. The first, in a bright blue, shows a plus symbol and the word "SHARE," emphasizing the importance of content dissemination. This transitions into the central, darker teal circle, where a heart symbol and "LIKE" indicate consumer approval and affinity. Finally, the sequence culminates in a grey circle with a dollar sign and "BUY," symbolizing the ultimate conversion or purchase. The overlapping nature of the circles effectively conveys how social engagement, such as sharing and liking, can directly influence and lead to purchasing decisions, offering valuable insight into modern marketing strategies and understanding today's consumer interactions.

marketing - millennials - digital - social media - engagement - customer journey - share - buy