SWOT Analysis Diagram

This diagram presents a clear SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, a fundamental tool for strategic planning. The 'Strengths' section highlights internal positive attributes such as location, experience, diverse portfolio, competitive pricing, flexibility, and amenities. 'Weaknesses' identify internal challenges including ineffective branding, inconsistent service, lack of a clear mission and vision statement, and high staff turnover. 'Opportunities' point to external factors that could be leveraged, like hotel expansion, diversification, potential market size increase, and celebrity endorsement. Finally, 'Threats' outline external challenges such as competition from international brands, low business activity, new market entrants, a negative image related to crime, and a limited employment pool. It's a valuable visual aid for understanding a business's current position and potential future directions.

swot - analysis - strategy - business - planning - strengths - weaknesses - opportunities - threats - diagram