Service Industry Value Chain Diagram

This diagram maps out a Service Industry Value Chain, using the wireless sector as a clear example. It illustrates the progression from innovation, including product and service design, through various delivery stages. These stages cover sales lead generation, purchase support, service activation, customer support and account management, billing, and post-sales tracking. The lower section of the diagram details key customer interaction and support functions, distinguishing between activities aimed at customer acquisition and those focused on customer retention, providing a holistic view of service delivery and customer lifecycle management.

service industry - value chain - customer acquisition - customer retention - business process - wireless industry