Business Model Empathy Map

The image presents a template for an Empathy Map, a crucial tool in business strategy for gaining deeper insights into customer segments. This particular map is focused on the 'Client's Perspective' for a 'Pharmaceutical Company,' clearly stated in the central section. While many areas are yet to be filled, the classic structure is visible with a central figure representing the customer and surrounding sections for capturing their thoughts, feelings, observations, and actions. Details at the top indicate it's a project by 'Team 10' for 'Olive Nature,' dated 'May 1, 2012,' suggesting a practical application in business analysis or a workshop setting.

empathy map - business strategy - customer understanding - pharmaceuticals - strategic planning - team project - user research - canvas tool